How it works
Four steps you never do again, and one you always will.
A Frosty campaign is a loop: find the people who match, keep only the ones who really match, connect, and follow up until somebody answers. The moment somebody answers, it is yours.
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The campaign loop
The whole motion, on one screen.
- 01Frosty
Describe your ICP
Tell Frosty who you sell to — title, seniority, headcount, industry, geography, keywords. It turns that into a LinkedIn search and pulls the matching people into a list.
- 02Frosty
Qualify the exact matches
A search returns near-misses. Frosty reads each profile against your criteria and keeps only the exact matches, so you are not burning connection requests on the wrong people.
- 03Frosty
Send connection requests
Requests go out at a human pace, spread across the working day, from a warmed profile — never in a burst that looks like a script.
- 04Frosty
Message and follow up
Once someone accepts, Frosty sends a personalised opener and keeps following up on a schedule you set — until they reply. Then it stops.
- 05You
You take the conversation
The reply lands in your inbox and a human takes over. Frosty does not try to close, negotiate or pretend to be you in a live conversation.
Step by step
What each step is actually doing.
- 01
Describe your ICP
Handled by FrostyTell Frosty who you sell to — title, seniority, headcount, industry, geography, keywords. It turns that into a LinkedIn search and pulls the matching people into a list.
You can start from a saved LinkedIn or Sales Navigator search, a set of filters, or a description of your buyer in plain English. Frosty keeps pulling new matches as people change jobs and companies grow, so the list never goes stale mid-campaign.
- 02
Qualify the exact matches
Handled by FrostyA search returns near-misses. Frosty reads each profile against your criteria and keeps only the exact matches, so you are not burning connection requests on the wrong people.
Titles lie. A "Head of Growth" at a 12-person startup is a different buyer to one at a 4,000-person enterprise, and LinkedIn filters cannot tell them apart. Frosty checks the profile — current role, tenure, company size, recent activity — and drops anyone who does not actually fit before a single request goes out.
- 03
Send connection requests
Handled by FrostyRequests go out at a human pace, spread across the working day, from a warmed profile — never in a burst that looks like a script.
Volume ramps rather than starting at the cap. Activity follows working hours in the profile's own timezone, with the gaps and variation a person would produce. Frosty tracks acceptance rate per campaign and slows down on its own if a segment starts under-performing.
- 04
Message and follow up
Handled by FrostyOnce someone accepts, Frosty sends a personalised opener and keeps following up on a schedule you set — until they reply. Then it stops.
Every message in the sequence is written for that one person, not filled into a template. The loop runs until the first reply and no further: a reply removes the lead from every remaining follow-up immediately, so nobody gets chased after they have answered.
- 05
You take the conversation
Handled by youThe reply lands in your inbox and a human takes over. Frosty does not try to close, negotiate or pretend to be you in a live conversation.
This is the line we deliberately do not cross. Automation is good at the repetitive half — finding, filtering, connecting, following up. It is bad at the half that earns the deal. The moment a real conversation starts, it is yours.
The follow-up loop
It keeps going until the first reply. Then it stops dead.
Most deals in cold outreach are lost to silence rather than to a no — the follow-up that nobody remembered to send. Frosty remembers, on a cadence you set, and drops the lead out of every remaining step the instant they answer.
A typical sequence looks like this. You can lengthen it, shorten it, or write your own.
- On acceptance
The opener
Sent within a natural window of the request being accepted — not the same second, which is the tell that gives a script away.
- Day 3–4
Follow-up one
A second angle on the same problem, referencing the first message rather than repeating it.
- Day 8–10
Follow-up two
Shorter. Usually the one that gets the reply, because it is easy to answer in a line.
- Day 16+
The close-out
One last note that gives them an easy exit. Then Frosty leaves them alone.
Personalisation
Written from the profile, not from a template.
Frosty reads the person it is about to message — current role, company size, tenure, recent activity — and writes to that. The same job title at two different companies produces two different messages, because it is two different problems.
Signal picked up · Posted last week about hiring their first SDR
Priya — saw your post about bringing on a first SDR. The bit about not wanting them to spend week one building lists is exactly the problem we work on. Happy to share what the first 90 days looked like for two other seed-stage teams if that's useful.
Signal picked up · Moved from demand gen into growth four months ago
Arjun — congratulations on the move into growth. Four months in is usually when outbound coverage becomes somebody's problem, and at your headcount it's rarely a headcount answer. Worth a short conversation about how the other side of that gets solved?
Illustrative openers. You set the voice, the offer and the boundaries — and can approve every message before it sends while you are getting comfortable.
The line we don’t cross
Frosty does not sell for you. That is the point.
Automation is very good at the repetitive half of outreach and very bad at the half that earns the deal. A bot that argues pricing, reads the room or handles a sceptical buyer is a bot that loses you the account.
So the loop ends at the first reply. The conversation lands in your inbox, the lead leaves every remaining sequence, and a human picks it up.
Frosty handles
- Building and refreshing the prospect list
- Reading every profile against your ICP
- Sending connection requests at a human pace
- Writing a personalised opener for each lead
- Running the follow-up sequence, on schedule
- Stopping the loop the moment someone replies
You keep
- Deciding who is worth talking to
- The reply, the call and the pitch
- Judgement, pricing and negotiation
- The relationship after the first yes
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